Take a look at any car and the color is probably the first thing you'll notice. Because of this, automakers know that paint is an essential part to a car's aesthetic. But have you ever wondered how much time and effort goes into creating that shiny finish? Why does paint on a luxury car cost so much more than a normal car? In today's episode, we'll explain the chemical make up of automotive paint including its basic ingredients, the importance of pigments in the paint development process, and what separates a high quality paint from an average one.